Remember that good mobile sites are useful – they help visitors complete their tasks, whether that’s reading an interesting article or checking your store’s location. Don’t get caught in the trap of only creating a mobile-formattedsite (one that looks pretty on mobile) because it stripped away all useful functionality. Instead, remember to build a mobile-friendly site (one that’s truly useful for mobile customers and optimized for customers most common tasks).
Mistake 2 – Implementing the mobile site on a different domain, subdomain, or subdirectory from the desktop site.
While Google supports multiple mobile site configurations, creating separate mobile URLs greatly increases the amount of work required to maintain and update your site, and introduces possible sources of technical problems. You can often simplify things significantly by using responsive web design (RWD) and serving desktop and mobile on the same URL! Responsive web design is Google’s recommended configuration.
Mistake 3 – Working in isolation rather than looking around for inspiration.
Check out other sites in your space or your competitors for inspiration and best practices. While you may not be the first in your industry with a mobile site, you have the benefit of being able to learn from those before you. The Mobile Playbook and Google Multi-screen Success Stories are also full of ideas.
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