Wherever we go, we see various brands around us, brands are addictive and no matter what we love them or hate them, but the fact is we cannot ignore them in the coming days. They offer emotions, quality, values, and … Read More
Are you a cutting-edge brand or a traditional one? Are you at the forefront of new discoveries, or are you bringing back a little of the “good ol’ days”? The branding trends for 2019 divert into two definitive and opposing … Read More
2018 has been an exciting year for web design. The only way I can think to sum it up is with a quote from one of my favorite shows, The Office. In the series finale, Andy says “I wish there was … Read More
Columnist Thomas Stern invites you to take a trip through the history of search engine optimization as we know it, as well as a brief glimpse into the future. Thomas Stern In the beginning, there was light. Chances are, as … Read More
Are Hamburger Menus, Parallax Scrolling and Complex Typography a help or a hindrance? Trends in web design, like fashion trends, come and go. Sometimes trends are dictated by necessity (like responsive design). Other trends are industry shifts, such as the … Read More
[LoginRadius_Share] So Google just released it’s new logo, but I along with others, are NOT impressed. So we here at Optimize Agency have designed a logo that we think would much better suit Google: Let us know your thoughts!
To retailers, shopping is an art of persuasion. Although many factors will come into play when customers are looking to purchase, a lot is determined by visual cues. The strongest cue identified, which also happens to be the most persuasive, … Read More
Every year, Web design grows and so many awesome things are being published daily. I can only imagine that the best is yet to come in 2015, including many of the trends we predicted for 2014. While many of those … Read More
Mistake 1 – Forgetting their mobile customer. Remember that good mobile sites are useful – they help visitors complete their tasks, whether that’s reading an interesting article or checking your store’s location. Don’t get caught in the trap of only … Read More
When you’re undertaking a website redesign it can be tempting to rush in with the excitement of new possibilities, but it’s important to consider the key aspects of a redesign, both aesthetically and from a business perspective. In order for … Read More